Nonthaburi, "Bhoomtham" announces good news, pushing "Thung Kula Rong Hai Jasmine Rice" to prepare for sale in UN stores. in Vienna continuously Ready for the commercial team to open the Thai rice market further. Mr. Phumtham Wechayachai, Deputy Prime Minister and Minister of Commerce Revealed that the policy has been given to the commercial team As part of the Thailand team, help explore trade opportunities for Thai entrepreneurs. Recently received the report of Miss Onanuch Phadungwithi, Director of the Office of Overseas Trade Promotion in Vienna, Austria. about promoting and expanding opportunities for Thai rice Especially Thung Kula Rong Hai Jasmine Rice. which is a product that has been registered as a Geographical Indication (GI) until it has been successfully sold in the stores of the United Nations (UN) office in Vienna. However, pushing for the introduction of Thung Kula Hai Jasmine rice which are Thai GI products to be sold in the United Nations store in Vienna. It has been in operation continuo usly for more than 2 years. Most recently, it was able to drive business matching and negotiations until it was successful, receiving an order from a delegation of United Nations It is expected that the product will be available for sale from the end of the second quarter of this year onwards. This is considered to be in accordance with the Vienna Model strategy. It aims to reclaim the Thai rice market and develop it into a pilot project to promote trade and raise the image of Thai jasmine rice abroad. To sell as a premium product that is above the price competition with competing products. Starting with the success of exporting jasmine rice at Thung Kula Rong Hai. Coming to the European Union for the first time in history in Austria in 2022, and when the first shipments arrive The importer immediately ordered the next batch of products. that opened to experience the quality of real products Because of confidence in the response that will occur At present, we are able to push the export of Thai jasmine rice into the Austrian market through all marketing channels, including 1. Thai SELECT restaurants 2. Hypermarkets. 3. Supermarket 4. Ethic market 5. Online market and the latest that will be selling products at 6. Commissary stores in the United Nations. It's good news. At Khao Hom Mali Thung Kula Rong Hai Able to enter the Austrian market more It has been reported that Currently 15 containers have been exported to Austria. Does not include general jasmine rice. and is likely to expand further. It is considered a success in reclaiming the Thai jasmine rice market from competitors. After the Austrian market was competed for market share Until the amount of Thai rice imports decreased to almost zero in the previous period. He has ordered the Department of International Trade Promotion and Austrian commercial ambassador Moving forward to expand the Thai jasmine rice market and Thai jasmine rice, Thung Kula Rong Hai, and know that there should be good news. To expand the export market for Thai jasmine rice to a nearb y market, namely Slovenia, in the second quarter of 2024. In addition, it has been assigned to the Department of Foreign Trade. Department of International Trade Promotion and commercial ambassadors stationed in various countries to expand the Thai rice market. and continuously organize activities to promote Thai rice to make the buyer Importers are confident and encourage restaurants that receive the Thai SELECT symbol to use Thai jasmine rice in their restaurants. to stimulate consumption and made the reputation of Thai jasmine rice more well known. This will have a positive effect on increasing Thai rice exports. Source: Thai News Agency
Tuesday, September 17, 2024