PTT invites interested parties to join the Spark the Local 2024 by PTT contest 'Build to be awesome, ignite the power of community products' to plan product development and marketing of community products in the 'processed food' category under the concept of 'Improve, transform, build brands' to win a total prize of 240,000 baht. Objective of the activity To provide opportunities for the new generation in the community to use their potential and creativity to develop and add value to community products/goods. To expand opportunities to create new customer bases and consumer groups for community products/goods. To create business opportunities for community products/goods Contest Questions Contestants must create a product development plan and marketing plan for community products in the category of 'Processed Food' under the concept of 'Improving, Transforming, Building Brands'. 'Adjust and improve' Thai processed food products to be more pleasing and delicious to customers. 'Transform' the product i nto a modern package, adding value at a reasonable price. 'Build' a brand to be popular, tell stories that reflect the community's identity and the uniqueness of the product to be memorable. Submission Conditions In submitting entries, it is required to use community products/goods of the processed food type that have passed the certification standard and the community that owns the product/goods must be interested in developing the product in the future. Applicants must be involved in the development of the selected community product/goods or have received permission to use that community product/goods in the competition. Products/community goods selected for the competition must be able to clearly identify their source. Applicants must fill in the form (Google Form) completely and upload a presentation file in the form of a short clip (if available), with a clip length not exceeding 5 minutes and a file size not exceeding 10GB and/or upload a presentation file in the form of a PDF file (if available). Applicants must be the creators of the work themselves. They must not reproduce, modify, imitate the work of others or submit or submit the work of others in the name of others. The submitter must certify that the submitted work is the work that they are the sole owner of the copyright, and that they do not have any copyright obligations with any agency or organization. It is not against the law and must not be the work that has never been published to the public before. If it is found that there is any fraud, it will be considered a waiver of the right to compete and receive the prize. Even if the results have been announced, the organizer can reclaim the prize. The applicants agree and consent that the work is the property and copyright of PTT Public Company Limited. The company reserves the right to publish, publicize or reduce the content as appropriate without prior notice and without any compensation. Applicants must not disclose, copy, or do anything similar to any other organization or person, wheth er in whole or in part, unless permitted in writing by PTT Public Company Limited. The prize money received will be subject to withholding tax at the source according to the law at 5%. All contestants are deemed to have acknowledged and accepted the conditions of participation in the contest. The decision of the committee is final. Application qualifications and conditions Applicants must be between 18 and 40 years of age (or equivalent) on the date of application for the contest. The number of team members is no more than 5 people/team. Each applicant can only register for one team. If there is a case of a team with the same competitors, the team will be immediately disqualified from the competition. Each team is only allowed to submit one entry. If a team or team members do not meet the competition rules, provide false information, or violate the established rules, the team will be immediately disqualified from the competition. The applicant agrees that PTT Public Company Limited may use images of various activities that occur throughout the project for public relations purposes and may use them for further development for the benefit of society and the organization without any obligation and without prior notification. Contest schedule: 15 July - 9 September 2024 Applications open: 9 September 2024 (6:00 p.m.) Submissions close: 10-12 September 2024 The committee selects the first round of submissions (15 teams) 13 September 2024 Announcement of the names of the 15 finalist teams 18 September 2024 15 teams present their work in the Audition round at PTT Head Office 20 September 2024 Announcement of the names of the finalist teams (5 teams) 25 September 2024 5 teams receive suggestions and advice from project consultants 26 September - 7 November 2024 Develop work to present in the Final round 8-10 November 2024 Present the final round of work at the Ran Ded Fair event Round 1 Selection: Submissions are accepted from Monday, July 15 - Monday, September 9, 2024. Applicants must submit a prod uct development and marketing plan for community products in the category of "Processed Food" under the concept of "Improve, Transform, Build Brands" by filling in complete details in the form (Google Form) specified by PTT by Monday, September 9, 2024 at 6:00 p.m. The committee will select 15 submitted works to advance to the Audition round. The names of the 15 teams that advance to the Audition round will be announced on Friday, September 13, 2024 on Facebook: ??????????? by PTT Group. Audition Selection: Presentation of works on Wednesday, September 18, 2024 The 15 qualifying teams will have to present their work to the committee at PTT Head Office, Vibhavadi Rangsit Road or online (in the case that they cannot travel) on Wednesday, September 18, 2024. Each team will have 10 minutes to present and 5 minutes for questions from the committee. The team will contact them again to arrange a time for their presentations. The names of the 5 teams that have passed the final round will be announced on Friday, Sep tember 20, 2024 on Facebook: ?????? ????? by PTT Group. Judging criteria for Round 1 and Audition rounds Product aspect (20 points) 1.1 Product quality (quality of raw materials, processing process and certification standards received) (10 points) 1.2 Product identity, distinctiveness and difference (10 points) Packaging design (30 points) 2.1 Aesthetics and creativity (15 points) 2.2 Ease of use (15 points) Marketing (30 points) 3.1 Identify the target group, communication channels, and distribution channels clearly and consistently (15 points) 3.2 The brand identity is outstanding, beautiful, memorable, and has an interesting story (15 points) Sustainability (10 points) 4.1 Social aspect (working with community participation, reflecting identity, preserving culture, etc.) (10 points) There is a clear and visible development plan (10 points) Get advice from a consultant: Meet with a consultant on Wednesday, September 25, 2024. The 5 teams that have passed the Final round will meet with the wor k development consultant at PTT Public Company Limited, Head Office, Vibhavadi Rangsit Road on Wednesday, September 25, 2024, to discuss, exchange, and receive advice for improving and developing the products/community goods as presented to be tangible. Each team will have no more than 60 minutes to meet the committee. The team will contact to schedule a time for presentations again. After receiving advice from the product development consultant, all 5 teams that made it to the final round will have to improve and develop their community products/goods to provide a clear picture before and after, including designing a marketing plan that can be used in practice to present and sell them in the final round at the "Ran Ded Fair" event. PTT will have a budget for developing prototype community products/goods and preparing for each team, not exceeding 20,000 baht. The amount of 20,000 baht will be used to develop the prototype product as presented to the committee. Final Judging: Presentation of works on Saturd ay, November 9, 2024. The 5 teams that make it to the Final round, all team members will have to present their work in front of the judges at the 'Ran Ded Fair' event, which will be held from November 8-10, 2024. Each team will be allocated 1 booth space for selling and displaying products. Each team will have 15 minutes to present their work and 10 minutes for the judges to ask questions. There are no restrictions on presentation techniques or formats. The winning team will be announced at the Raan Ded Fair. Final Round Judging Criteria Product aspect (15 points) 1.1 Product quality (quality of raw materials, processing process and certification standards received) (5 points) 1.2 Product identity, distinctiveness and difference (10 points) Packaging design (35 points) 2.1 Aesthetics and creativity (15 points) 2.2 Ease of use (10 points) 2.3 Feasibility (Production and cost feasibility) (10 points) Marketing (35 points) 3.1 Clearly identify the target group (5 points) 3.2 The brand identity is be autiful and memorable (10 points) 3.3 The brand story is interesting (10 points) 3.4 Plan brand communication that is consistent with the target group, both in terms of communication channels, content, and distribution channels (10 points) Sustainability (15 points) 4.1 Consideration of environmental impact (5 points) 4.2 Community impact (10 points) 4.2.1 Economic (benefits that the community will receive from the development of this product) 4.2.2 Social (working collaboratively with the community, reflecting identity, preserving culture, etc.) Contest Prizes : 1st Place: 100,000 baht cash prize with certificate 2nd Place: 70,000 baht cash prize with certificate 3rd Place: 50,000 baht cash prize with certificate 4th Place: 10,000 baht cash prize with certificate and opportunity to join community product development project with PTT. You can submit your work via Google Forms from July 15 - September 9, 2024. Click to submit your work at https://forms.gle/prPCVKn3UA1oCcXh7. Or see more details abo ut the competition at https://bit.ly/3zC7d3C Contact for inquiries E-Mail: communityhappiness@pttplc.com Facebook: Community Smile by PTT Group https://www.facebook.com/pttcommunityhappiness Tel: 02-537-2169 and 02-537-1118 Source: Thai News Agency
Tuesday, September 17, 2024