The Department of Intellectual Property joins hands with Tops to organize a GI product festival, inviting Michelin chefs to create delicious menus from well-known GI fruits, and to sign a pre-purchase contract for GI fruits. "Tops" and "Jing Jai Farmers' Market", together with emphasizing on GI products, the responses from both domestic and international consumers grow every year. Fang Thong this year saw an increase of 5% with a value of more than 52,500 million baht.
Ms. Kanittha Kangwanich, Deputy Director-General of the Department of Intellectual Property revealed that The Department of Intellectual Property has a policy to continuously promote marketing for GI products. create added value and drive the community economy leading to the improvement of the quality of life and well-being of the people for the better by today, the Department Cooperating with Central Food Retail Co., Ltd. (Tops) to organize GI fruit festival activities, selling 43 GI products at Jingjai Market, Central Bangna Shopping Center, such as Nakhon Chaisri Pomelos. Banana Hom Thong Pathum Chumphon Leb Mue Banana, Suphan Water Chestnut, Sisaket Garlic Buriram volcanic jasmine rice, Lampang chicken bowl, etc., along with organizing a contract signing ceremony for the purchase and sale of GI products between Tops and GI entrepreneurs in order to purchase GI products, namely rambutans from Nasan School. Phuket Pineapple Chiang Rai Phu Lae Pineapple and 250 tons of fragrant Ban Phaeo coconuts, worth more than 6 million baht, to be sold at Tops and Jingjai Farmers' Market. Community product markets in the Central Group nationwide. can generate income for local farmers sustainably
There will also be special activities from Chef Chumpol Jangprai, a Michelin-starred chef who brought GI ingredients to create menus at the APEC 2022 conference hosted by Thailand. Join in the cooking demonstration on the menu. “Curry with three snapper fish at Songkhla Lake Chiang Rai Phu Lae Pineapple Phuket pineapple and rambutan from Nasarn school with Ban Phaeo fragrant coconut” to elevate GI products to be known to the general public and in the food industry at Michelin level. This leads to creating opportunities and elevating GI products with local identity to the premium market.
Mr. Piriya Kamoldejdecha, Deputy Managing Director Fresh Food Purchasing Department, Central Food Retail Co., Ltd., a subsidiary of Central Retail Group, revealed that “Tops attaches importance to supporting agricultural products to enhance the quality of life sustainably. Buy all over the country every season. as well as opening a new form of agricultural retail market, Jing Jai Farmers' Market, for farmers to sell their products. JingJai Farmers' Market, both branches at Central World and Central Bangna, are being developed to become prototype markets that gather the most GI products throughout the year. This is another important policy that will help elevate the competitiveness of Thai GI products entrepreneurs and expand distribution channels to make GI products known both domestically and internationally. Therefore, we invite consumers to join together to support the products of Thai farmers. Entrepreneurs of GI products at Tops have collaborated with the Department of Intellectual Property to select good quality products for sale throughout the year at Tops and
Mr. Wuttikrai Leeveeraphan, Director-General of the Department of Intellectual Property said that After the Department of Intellectual Property has continually emphasized and promoted Geographical Indication or GI products and received good feedback from both domestic and foreign consumers, the value of GI products has grown every year no less than 5-10% per year and this year is expected to be worth no less than 52,500 million baht, which is considered an increase in the value of GI products and has the opportunity to increase every year after this.
However, the reason why the value of GI products has increased is from many groups of products that have been registered as GI products that are favored by both domestic and international consumers. Obviously, the Ministry of Commerce brought GI products to participate in THAIFEX – ANUGA ASIA 2023 at the end of May by bringing 23 items of GI products. enter such work Many companies in the GI group have orders for some items of nearly 100 million baht, such as Songkhla lake snapper. And the Ban Phaeo fragrant coconut product group and many other items that have orders for orders until the product cannot be produced and requested to be delivered later, there are many others
The department has a plan to promote GI product group entrepreneurs who have the potential for both quality and production to open up foreign markets. by cooperating with the Department of International Trade Promotion to push these GI products apart from doing well in the domestic market and being able to export their products to international markets around the world as well. Ready to push all channels fully And it's a good thing that many GI products go out to the international market until the value increases every year, including China, Japan, the United States and many other countries together.-Thai News Agency
Source: Thai News Agency